The personalizing of a gift is to carry the name, last name, surname, nickname, initials, or image with personal importance for the particular recipient of gift engraved in the gift itself.
These days it is rather easy to personalize a gift since technology has made the task rather simple. Several years ago personalization was considerably expensive but nowadays it is probably a minuscule fraction of what was paid for the gift itself, in many cases, retailers offer simple personalization as complementary.
The personal part of ‘personalization’ really comes out these days as the process itself can be customized and tailored precisely to sensibilities of the person the gift is meant to. Embroidery, screen printing, and engraving are some of the most popular methods of personalization available nowadays.